SAIC's overseas sales will reach 1.2 million vehicles this year

According to the 2022 annual report released by SAIC Motor, the annual sales of the company's cars in overseas markets reached 1.017 million last year, a year-on-year increase of 45.9%. According to forecasts, SAIC Motor's overseas sales in 2023 will exceed 1.2 million vehicles, and the MG brand will exceed 800,000 vehicles. The MG brand will rank among the top ten single brands in nearly 20 countries around the world.



Yu De, general manager of the International Business Department of SAIC Motor, introduced that with the growth of sales of SAIC MG in the European market, SAIC Motor will build a factory in Europe and is currently actively looking for a suitable project location.

In addition, in July, SAIC MG's first purely electric sports car Cyberster (parameter|inquiry) will be officially launched in the UK and will be launched in many overseas markets around the world.



In September 2022, the "China's first global car in the auto industry" MG4 pure electric vehicle will be launched simultaneously in China and nearly 30 European countries. According to SAIC's forecast, MG4 will become the first global car in China with cumulative sales exceeding "500,000 units" in 2025. In the next 18 months, the MG brand will launch 10 more global models to form an overseas product matrix with pure electric, plug-in hybrid, and full fuel coverage.

It is worth mentioning that Chen Hong, chairman of SAIC Motor, recently attended the Sino-German Entrepreneurs Roundtable. He said that in 2022, the global sales of new energy vehicles will exceed 10 million for the first time. Accelerating the development of new energy vehicles is not only a corporate social responsibility for carbon reduction and green development, but also a major business opportunity brought about by industrial transformation. With the rapid increase of SAIC’s sales in the European market, Chen Hong’s visit to Europe this time will also discuss in-depth with relevant parties the construction of local ports and road logistics networks, to provide a more stable and reliable industrial chain guarantee for the "going overseas” of automobiles.



In 2023, Europe is expected to become SAIC Motor's first "overseas regional market" with 200,000 vehicles. At present, SAIC has entered 28 countries in Europe, with a total of more than 830 European service outlets.

In addition to focusing on the European market, SAIC Motor has formed five "100,000-vehicle-level" regional markets in Australia and New Zealand, the Americas, the Middle East, ASEAN, and South Asia. In the Australian and New Zealand market, the cumulative sales volume of the MG brand from January to May exceeded 22,000, a year-on-year increase of 2%, ranking fifth in the Australian passenger car market, with a market share of 6.1%. In the American market, the sales volume of the MG brand from January to May exceeded 30,000, a year-on-year increase of 13%. It ranked seventh in the Mexican passenger car market, with a market share of 5.2%. In the Middle East market, the cumulative sales volume of the MG brand from January to May exceeded 26,000, a year-on-year increase of 13%, ranking fifth in the passenger car market in nine countries in the Middle East, with a market share of 5.5%. In the ASEAN and South Asian markets, the sales volume of the MG brand from January to May exceeded 39,000, a year-on-year increase of 4%; it ranked third in the Thai passenger car market, with a market share of 7.5%.



For a long time, SAIC has insisted on "systematic, planned, and established" to promote international operations, and has established an automotive industry chain for the global market that integrates R&D, marketing, logistics, parts, manufacturing, finance, and second-hand cars. And services have entered nearly 100 countries and regions around the world. At present, SAIC has three overseas R&D and innovation centers in Silicon Valley, London, and Tel Aviv, four vehicle manufacturing bases in Thailand, Indonesia, India, and Pakistan, more than 100 parts production and R&D bases, and more than 2,800 marketing service outlets; and in Indonesia Established the first overseas financial service company, opened 7 self-operated international routes in Southeast Asia, Mexico, South America, Europe, etc.

The entry regulations and model consumption structure of the automobile market in overseas countries are different, and the needs and preferences of users are also very different. SAIC Motor implements user-centered localization operations and gradually forms a multi-brand model based on vehicle export, KD assembly, and in-depth localization. This mode of "combined boxing".

In mature markets, start with electric vehicles and use innovative business models to meet consumers' green mobility needs and build an intelligent networked vehicle ecosystem. In emerging markets, we insist on providing differentiated brand positioning, product performance, and more convenient maintenance and financial services, while exploring the introduction of new categories such as new energy and Internet vehicles to lead market innovation.